Most companies think they have a sales problem. What they really have is a system problem.
If your revenue is unpredictable, your pipeline inconsistent, and your reps exhausted from chasing unqualified leads, you’re not alone—and you’re not broken. You’re simply operating in an old model, one that rewards hustle over structure and charisma over clarity.
Predictable Revenue is the wake-up call and roadmap for founders, CEOs, and sales leaders who are done with feast-or-famine growth cycles. Aaron Ross, who helped Salesforce add $100 million in recurring revenue, and co-author Marylou Tyler, don’t offer hype. They offer a proven outbound sales system that delivers results like clockwork.
This book is not about tips and tricks. It’s about building a scalable, specialized sales machine that can grow with your company.
You'll learn:
Why your closers shouldn’t prospect
How to generate pipeline without cold calling
What metrics matter most—and how to actually use them
The exact email outreach process that generated millions at Salesforce
Whether you’re a startup founder or scaling an enterprise team, this book hands you the blueprint to make growth predictable—not accidental.
Because the future of sales isn’t heroic.
It’s engineered.