Introduction: The Strategic Superpower You’ve Been Missing

What if the secret to outperforming your competition wasn’t a bigger budget, a longer to-do list, or more ambitious goals—but less?

In a world obsessed with complexity, Harvard professor Felix Oberholzer-Gee offers a radical invitation: Do fewer things—but do them with relentless clarity. His book, Better, Simpler Strategy, isn't just another framework-filled manifesto. It’s a strategic reset button. It teaches us to stop chasing everything and start building what truly matters: value.

At the heart of this approach is a deceptively simple tool—the Value Stick—that helps you measure what customers are willing to pay and what employees and suppliers are willing to accept. The wider the gap, the greater the value you create. That’s it. But that’s everything.

Whether you're leading a startup, running a division, or rethinking your life strategy, this book distills complexity into decisions that actually move the needle.

Ready to think clearer, act smarter, and lead better?

Let’s begin.