🎯 INTRODUCTION: The Idea That Outsmarts the Hustle

We live in a world obsessed with startups, side hustles, and scaling fast. But what if the smartest move isn’t to build more... but to build nothing at all?

Stephen Key's One Simple Idea is a wake-up call for creators, tinkerers, and dreamers who’ve been told they need investors, factories, or teams to make money from their ideas. He unveils a radically different path — licensing. It's the art of getting paid for your ideas while someone else does the heavy lifting.

This isn’t about pipe dreams. It’s about understanding how the idea economy really works — and how you can claim your piece of it.

If you’ve ever had a spark of innovation but felt blocked by the “how,” this 12-page journey will show you the smarter, simpler way forward.

Let’s begin.