Introduction: Build to Reinvent, Not Just to Last

What if the greatest threat to your business isn’t your competitors—but your own success?

The Invincible Company isn’t just a guide for surviving disruption. It’s a manifesto for mastering it. In a world where entire industries can be upended overnight, companies that cling to their old formulas will be left behind. This book is for leaders, innovators, and intrapreneurs who refuse to be reactive, who choose to design their organizations for continuous reinvention.

Authors Alex Osterwalder and Yves Pigneur—creators of the world-renowned Business Model Canvas—show us that being great once isn’t enough. To become invincible, a company must constantly shift between two mindsets: exploit what works now, and explore what might work tomorrow. Think of Amazon launching AWS while dominating e-commerce. Or Ping An transforming from an insurance firm into a tech ecosystem.

Through powerful tools like the Business Model Portfolio Map, practical case studies, and visual strategy blueprints, this book gives you a battle-tested system to evolve faster than the market—and win for decades, not just years.

Welcome to a playbook for visionaries. For builders who don’t just want to last… but to lead, leap, and keep becoming.