Introduction: The Marketing Revolution You Can’t Ignore

There was a time when marketing was simple — or so we thought. You hired an agency, bought some ad space, crafted the perfect tagline, and waited for sales to roll in. It was a one-way street, and the customer was just a destination on your map.

But something happened. The internet didn’t just change how people shop; it changed how people live, think, and decide. Audiences are no longer passive receivers of our messages — they are active creators, curators, and critics. The power has shifted.

This book is about thriving in that new reality. It’s not about tweaking your old playbook; it’s about throwing it out and writing a new one. David Meerman Scott shows us how marketing has moved from interruption to invitation, from control to connection, from broadcasting to building trust through valuable content and authentic engagement.

Whether you’re an entrepreneur, executive, or creative professional, you’re now in the publishing business. Your website, your social channels, your videos, and even your tweets are your storefronts. And how you show up there determines how people see you, talk about you, and ultimately choose you.

This isn’t theory. It’s a proven blueprint used by global brands, startups, nonprofits, and even political movements to create deep, loyal audiences. This book is your map for navigating this fast-changing world.

Welcome to the revolution. It’s happening with or without you.