INTRODUCTION

Why Products Lose Their Soul — And How to Win It Back

We live in an age obsessed with speed. In startup labs and corporate halls alike, product teams hustle through cycles of “build, measure, learn,” chasing metrics, launching features, pivoting on feedback. But somewhere along the way, a haunting question emerges: What exactly are we building toward?

This book is a wake-up call.

Radical Product Thinking is a manifesto for reclaiming purpose. Radhika Dutt doesn’t just challenge the cult of iteration—she offers an antidote: a visionary, rigorous framework for building products that matter. Instead of chasing what’s technically possible or what customers clamor for today, this book shows you how to define the change you want to create in the world—and then reverse-engineer your product to make it happen.

The result? Clarity. Confidence. Alignment. A compass that keeps your team moving forward even in chaos.

Whether you're a founder, product manager, or executive, this book will teach you how to:

• Diagnose “product diseases” that sabotage innovation

• Craft a compelling vision and strategy that drive every decision

• Prioritize ruthlessly, execute strategically, and lead courageously

• Transform iteration from a frantic race into a force for purpose

If you’ve ever felt like your product is running fast but going nowhere… if you’ve watched teams drown in feature lists while the soul of the product fades… you’re not alone. Radical Product Thinking is your map back to what matters most.

It’s time to stop chasing trends—and start building transformation.