Introduction: Define Your Brand or Be Defined

We live in an era where perception isn’t just reality—it’s currency. Whether you’re a CEO, consultant, entrepreneur, or creative, your brand is no longer optional. It’s the filter through which people trust you, follow you, hire you, and amplify your ideas.

But here’s the truth most professionals miss: Branding isn’t about building a fake persona. It’s about aligning how the world sees you with who you truly are at your best. Karen Tiber Leland’s The Brand Mapping Strategy is a wake-up call to stop leaving your reputation to chance.

With clarity and precision, this book walks you through a proven system to uncover, shape, and express a multidimensional personal brand—one that spans your voice, values, visuals, and visibility. Whether you’re launching a business, changing careers, or ready to level up, this guide gives you the tools to do it intentionally, authentically, and powerfully.

It’s not just marketing. It’s identity, trust, and leadership.

This isn’t about selling yourself. It’s about showing up with intention.