Introduction to Buyology

The Battle for Your Brain Has Already Begun

You walk into a store thinking you're in control — but you're already under the influence.

Every scent, every sound, every product placement has been engineered to bypass your logic and tap straight into your subconscious. Buyology isn’t just a book about marketing. It’s a wake-up call to the invisible forces shaping our decisions, our desires, and even our identities.

Martin Lindstrom takes you behind the curtain of billion-dollar branding experiments, showing how brain scans reveal truths that focus groups never could. From religious icons to corporate logos, from anti-smoking ads that backfire to jingles that live rent-free in your mind — this is a journey into the neural battleground where brands fight for real estate in your memory.

If you've ever wondered why you really bought that soda, chose that phone, or trust that logo — you're about to find out. But be warned: once you see it, you can’t unsee it.

Welcome to Buyology. Your brain will never shop the same way again.