📖 Rework — Introduction: Burn the Business Plan

What if everything you’ve been taught about starting a business was wrong?

No, you don’t need venture capital. No, you don’t need to work 100-hour weeks. No, you don’t need to scale fast, hire a huge team, or chase unicorn dreams. In fact, trying to do all that may be exactly what’s holding you back.

Rework is not your typical business book. It’s a rebellion. A sharp, punchy, and radically practical guide for anyone who’s ready to build something real — without becoming someone fake.

Written by the founders of Basecamp, who built a multimillion-dollar company without outside funding or a bloated team, this book challenges sacred cows, breaks conventional molds, and shows you how to succeed by staying small, staying simple, and staying true to yourself.

This isn’t theory. It’s not motivational fluff. It’s a playbook born from battle-tested experience. Whether you're launching a side hustle, leading a startup, or running your own solo gig — Rework will help you focus on what matters, ditch what doesn’t, and move forward now.

You’re about to learn why:

• Planning is guessing

• Meetings are toxic

• ASAP is poison

• Growth for growth’s sake is a trap

And why you don’t need permission, credentials, or a perfect plan to start something that works.

You just need to rework how you think.