What if everything you believed about launching a successful product was wrong?
Most people think startups win because of a genius idea, flawless execution, or perfect timing. But Eric Ries learned the hard way—none of that matters if you're building something no one wants.

In The Lean Startup, Ries reveals a radical new approach to entrepreneurship that prioritizes learning over planning, agility over perfection, and real customer feedback over assumptions. It’s not just for Silicon Valley. Whether you're starting a business, launching a side hustle, or innovating inside a big company, this book shows you how to waste less time, build smarter, and adapt faster.

You’re about to discover a framework that has transformed how the world’s most innovative companies build. It's not just a method—it’s a mindset shift.

Forget "go big or go home." This is about going small, learning fast, and building what truly matters.
Welcome to The Lean Startup. Let’s rethink how we build the future.