What if your dream job isn’t something you find — but something you build?

For decades, we've been fed a simple, seductive story: Follow your passion and everything will fall into place. But what if that advice is not only wrong — it’s dangerous?

In So Good They Can’t Ignore You, Cal Newport dismantles the passion myth with surgical precision. Drawing on real-world stories, scientific research, and his own deep dive into skill mastery, Newport offers a radically different — and far more empowering — path to career fulfillment. He shows that the key to meaningful work isn't doing what you love, but learning to love what you do by getting exceptionally good at it.

This isn’t just a book summary — it’s a mindshift. Over the next 12 pages, you’ll explore the core ideas, confront your old assumptions, and begin crafting a career built not on fleeting feelings, but on deep competence and earned confidence.

Let’s begin by shaking the foundation beneath one of the most popular pieces of advice in modern life — and discover what really leads to work you can’t wait to wake up for.