Introduction: Why This Book Can Change the Way You Work Forever

We live in a world obsessed with speed—more emails, more meetings, more goals. But what if the secret to success isn’t doing more, faster… but doing less, smarter?

In Smarter, Faster, Better, Pulitzer Prize-winning author Charles Duhigg takes us on a journey into the hidden forces that drive true productivity. Drawing from neuroscience, psychology, and real-world case studies—from the cockpit of a crashing plane to the war rooms of Fortune 500 companies—he shows that being effective isn’t about grinding harder. It’s about learning to think differently.

This book isn’t another to-do list system or time-hack manual. It’s a shift in mindset. A toolkit for reclaiming control, making better decisions, and unlocking your most powerful resource: your attention.

In the next 12 pages, you’ll learn the key ideas that transform busy people into productive ones. If you're tired of feeling overwhelmed and ready to lead your life with purpose and power—this is your moment.

Let’s begin.