📘 Introduction: The Death of the Mad Men Era

For decades, marketing was a war of budgets. The bigger your spend, the louder your voice, and the higher your odds of grabbing attention. That era is over.

Welcome to a world where marketing is no longer confined to the marketing department. It lives inside the product. It grows with the user. And it thrives not on billboards or TV commercials, but on code, creativity, and relentless experimentation. This is the world of Growth Hacker Marketing.

In this world, the scrappy startup outpaces the Fortune 500 giant. The unknown app becomes a household name without spending a dime on ads. Why? Because it’s not about who shouts the loudest—it’s about who grows the smartest.

Ryan Holiday, once a PR wunderkind, realized that traditional marketing was broken. While legacy brands poured millions into press releases and ad buys, nimble disruptors like Dropbox, Airbnb, and Hotmail were leveraging users themselves to fuel exponential growth. Their secret? A new breed of thinker: the growth hacker.

This book is your crash course into that revolution.

You'll learn how to find your ideal users, make them love your product, and empower them to share it—on purpose, with purpose. You'll explore how data replaces guesswork, how virality becomes a strategy, and how retention is the real king of metrics.

Whether you're an entrepreneur, a marketer, or a product builder, this book isn’t just a read—it’s a mindset shift. It will challenge you to see growth not as a department, but as the soul of your business.

Because in this new era, you don't need permission to be great. You need a product people love—and a plan to let them spread the word.