🔑 Introduction: Why Time Is Your Greatest Asset

Most people think time management is about calendars and to-do lists. But Kevin Kruse, a serial entrepreneur and researcher, discovered something deeper after interviewing over 250 billionaires, Olympians, straight-A students, and CEOs. The common thread? Time is their most guarded, strategic asset—not something to manage, but something to master.

This book doesn’t teach generic productivity tips. Instead, it unpacks 15 core secrets drawn directly from high performers—secrets about priorities, energy, routines, and mindset that transform how they work and live. Kruse challenges the old rules: he urges us to ditch to-do lists, think in minutes not hours, and adopt the “one thing” mentality.

Time is not money. Time is life—and every minute wasted is opportunity lost. This book helps you reclaim your minutes and redesign your day around what matters most. Because the real question isn’t how much you can get done—it’s whether you’re spending time on what truly matters.